Founders Circle Capital Branding Evolution
art direction, design and illustration: Paul Waters / creative direction: Mark Dempster
The Second generation of the logo, with open interlocking rings, marks a shift in the company as it opens it’s doors to new opportunities. (role: art direction & deisgn)
The 3rd and current generation marks the official expansion offering capital to more than just founders. Created with a new bright and lively palate, suggesting a rising sun.
(role: art direction and design)