My first role in branding development is to establish a firm creative direction with my clients, and one that we both can envision to serve as a foundation to leverage future communications. I think brand stewardship needs to be shared by everyone in a given business to be effective, and it's much easier for everyone to get on board if the initial direction is well thought out with room to grow. I often incorporate illustration into my identity work and branch out from there with concepts and imagery for additional correspondence.
Here's the main Leland Branding, along with new a treatment for their line of Fly Rods.
Celebrating the special location in Sonoma, CA - the Leland Ranch branding ties in a love for fly fishing and wine.
Red Truck Fly Fishing branding for a full line of rods and reels.
The following banners were created to advertise specialty classes at the Leland Fly Fishing Ranch in Sonoma, California.
Here's a look at a brochure I created for the Leland Ranch: Leland Ranch Brochure
Here's a mark created for a San Jose based recruiting firm that specializes in the tech industry.
This is the new branding for a San Francisco based auto body shop. We wanted to emphasize a high level of customer care - hence the mechanical heart. I also wanted to follow suit with the many 50s Art Deco styled signs in the Mission District neighborhood.
Here's a website I created for Selecta.
Six Penn Kitchen is located in Pittsbugh's theatre district. The old Pennsylvania Railroad Co. was my main inspiration, and being located on Penn Ave it all made good sense to me. The restaurant is owned and operated by Eat'n Park Hospitality group.
Here are 4 promotional pieces created for San Francisco based conservation group - California Trout.
This logo was created for a private California duck hunting club.
Here’s a recent logo created for Marlon Rampy, a great guide out of Medford, Oregon.
I had a lot of fun making this logo art for a great and talented couple - Jim and Rachel Andras, guides and instructors located in Medford, Oregon._________________________________________________________________________________________________________________________________
After an incredible time fishing at the lodge, I really enjoyed making this logo for owner Wally Faetz. The beautiful and magical local tribal art was the major inspiration.
Here's a sample of ad work along with a logo I created for my very talented friend, Bill Lowe, an awesome fly fishing guide and educator !
The following poster art promotes both the destination and the corresponding gear and apparel for Leland Fly Fishing and Red Truck Fly Rods.
This cd packaging design was created for the immensely talented, San Francisco based, Marcus Shelby. The remarkable suite of music here commemorates the American Civil Rights Movement with an emphasis on Dr. Martin Luther King JR.
This cd packaging design was done for the very talented soulful Oakland based singer, Quinn De Veaux. My role here was: art director, designer, and photographer. Music always provides inspiration for design, but it's cool when it's directly related. Quinn and company did a great job on this album of soul and gospel covers.
This logo was created for a Pittsburgh Symphony fundraiser which featured Yo Yo Ma performing the music composed by Pittsburgh's beloved, kind and inspiring, Fred Rogers. A few years prior to this project I had the pleasure of meeting the Fred while working on a project with Family Communications and Eat'n Park restaurants, something I'll never forget.
Wedding save the date here for my friend Josh Frazier...
Fly Fishing Super Hero - Steve Sierra...used in a graphic nove pitch.
Pro-bono here for a highschool. It was used on gym floors, sports uniforms and various signage.
Fun project here for an Eat'n Park Family Restaurants Kids Beach Party Promotion. The graphics were used in a toy view master, banners and and place mats.
Poster art for my friend Chuck Anthony, featuring his poetry and beautifully tied works of art.
Branding for a gear trade-in program for Leland here. Project included logo, and support art for post cards, magazine ads, and web applications.